Altruistic Business: Why Conscious Businesses Outperform the Competition

Before joining his family's food manufacturing business, Gavin earned a BA in religious studies with a minor in psychology from Fairfi eld University. He then built a 30-foot wooden sailboat, which he lived on while starting a boat building and repair business. After joining Watson Inc. as a maintenance mechanic, he moved up through engineering and eventually became vice president of operations and company chair. Gavin focused on employee engagement through a self-organizing self-directed team approach. As a food manufacturer, Gavin has designed state-of-the-art edible fi lm manufacturing equipment- and improved upon the designs of milling, blending, and fluid bed equipment. Passionate about saving our planet's ecosystem at work and at home, he began purchasing 100% renewable electricity in 2010.He also mentored and encouraged teams running energy audits and implementing improvements that reduced electrical consumption by 25 percent while also growing the business at the same time. In the 1990s, Gavin converted a Porsche 914 into an electric carand, later in the early 2000s, converted two diesel-powered cars to run on vegetable oil. For one of these, Gavin won most efficientbiofuel vehicle and most environmentally friendly biofuel vehicle at the NESEA 2006 Tour de Sol. He minimized hierarchy through self-organized, open space style human operating systems in his organization. In 2019, his company sold for $89 million. Gavin is now chair of the Connecticut Chapter of Conscious Capitalism and is still a boat builder and a sailor. He just completed building a 19-foot double-ended yawl for cruising the Maine coast.Connect with the author and get his most recent updates on his website: GavinWatsonAssociates.com.