Amazon – How the World′s Most Relentless Retailer will Continue to Revolutionize Commerce de Natalie Berg

Amazon – How the World′s Most Relentless Retailer will Continue to Revolutionize Commerce

Natalie Berg

Miya Knights

Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.

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	Preț	Express
Paperback (1)	194^.81 lei 3-5 săpt.	+23^.52 lei 7-13 zile
Kogan Page – 2 noi 2021	194^.81 lei 3-5 săpt.	+23^.52 lei 7-13 zile
Hardback (1)	659^.23 lei 6-8 săpt.
Kogan Page – 2 noi 2021	659^.23 lei 6-8 săpt.

Cuprins

Section - 01: It's an Amazon world; Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy; Section - 03: Pandemic pivots - How COVID upended the retail industry; Section - 04: Amazon's pandemic power grab; Section - 05: The Prime ecosystem - Redefining loyalty for today's modern shopper; Section - 06: Retail apocalypse or rebirth?; Section - 07: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing; Section - 08: Amazon's grocery ambitions - Create a platform to sell you everything else; Section - 09: Supermarkets - A brave new era; Section - 10: A private label juggernaut - Here comes the squeeze; Section - 11: Technology and frictionless retail; Section - 12: AI and voice - The new retail frontier; Section - 13: Store of the future - How digital automation will enrich the customer experience; Section - 14: Redefining the store - Shifting from transactional to experiential; Section - 15: Retail fulfilment - Winning the customer over the final mile; Section - 16: The last-mile infrastructure; Section - 17: Conclusion - Peak Amazon?