Amazon Rekognition makes it easy to add image and video analysis to your applications. You just provide an image or video to the Rekognition API, and the service can identify objects, people, text, scenes, and activities. It can detect any inappropriate content as well. Amazon Rekognition also provides highly accurate facial analysis and facial recognition. You can detect, analyze, and compare faces for a wide variety of use cases, including user verification, cataloging, people counting, and public safety. Amazon Rekognition is based on the same proven, highly scalable, deep learning technology developed by Amazon's computer vision scientists to analyze billions of images and videos daily-and requires no machine learning expertise to use. Amazon Rekognition includes a simple, easy-to-use API that can quickly analyze any image or video file that's stored in Amazon S3. Amazon Rekognition is always learning from new data, and we're continually adding new labels and facial recognition features to the service.