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America Through the Eyes of China and India: Television, Identity, and Intercultural Communication in a Changing World

Autor PhD Edward D. Sherman
en Limba Engleză Paperback – 10 noi 2010
America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like The OC to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities.America Through the Eyes of China and India explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity.
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Specificații

ISBN-13: 9780826430922
ISBN-10: 0826430929
Pagini: 184
Dimensiuni: 138 x 216 x 15 mm
Greutate: 0.26 kg
Editura: Bloomsbury Publishing
Colecția Continuum
Locul publicării:New York, United States

Caracteristici

This book will provide a better understanding of television in the global world, the relationship between media and identity, a sense of the culture of India and China, as well as an awareness of the communicative possibilities opened by global media.

Cuprins

Introduction Scene #1: IndiaChapter 1: Globalization, Culture, and Identity: Oh my! Exercise #1We are the World Getting Cultured The Oracle at Delphi Chapter 2: Watching TV is good for You Exercise #2Watch what you are Doing Keeping it Real 3-2-1 Contact Not so Secret Code Speaking in Many Voices Drink the Kool Aid Getting to Know you, Getting to know all about YouChapter 3: A Slow Boat to China Exercise #3Ni Hao Confucius Says Act without Acting Rub my Belly The Little Red (section of this) BookChapter 4: (Not) Watching TV in ChinaThank you for watching Chinese Central Television Breaking the Law Mind numbing Goodness Friends Prison Break LostChapter 5: A Passage to India Exercise #4(Dis)orientation This God is your God, this God is my God, From Varanasi to the Bay of Bengal A Moment with the Mahatma Thank you for Calling Bangalore, err... I mean AOLChapter 6: Watching TV in IndiaHey you can Watch TV on TV Here You will obey Rupert Murdoch More Mind numbing Goodness The Simpsons Heores The OCChapter 7: This is America Exercise #5 America the Beautiful Of Saints And Sinners Through the Eyes of Another Globalization Redux Come together right now over MeChapter 8: Ignore your Mother, Talk to Strangers Exercise #6 Can We Talk? Mission Control: We have Contact I am right. No, I am right. No, no, I am right, No, no, no I am right... I'd Like to Teach the World to Sing in perfect Harmony We Need to Talk In Praise of Misunderstanding Let's get Together The Glowing MessiahConclusion Scene #2: China

Recenzii

This book is a stimulating, fast-paced look at the way 'others'-in this case the two looming Asian superpowers, China and India-look at 'us', via the lens of television. Through a discussion of Chinese and Indian interpretations of popular shows such as Friends, Lost, and The Simpsons, Dr. Sherman sheds new light on a heady mix of glamor, glory, dislocation and malaise that characterizes US and global media culture in the early twenty-first century. Part travelogue, part academic analysis, topped off with unrelenting black humor, America through the Eyes of India and China is sure to engage anyone interested in intercultural relations and (mis-)communication. -- James Mark Shields, Assistant Professor of Comparative Humanities and Asian Thought, Bucknell University
Simultaneously serious and humorous, Sherman's book offers valuable lessons on culture, identity, and what it means to be American in a world in which pluralism continues to be important despite globalization. -- Robert Paul Churchill, Professor of Philosophy, George Washington University