American Mythologies: Semiological Sketches
Autor Manuel Peñaen Limba Engleză Paperback – 30 mar 2017
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Specificații
ISBN-13: 9781138053731
ISBN-10: 1138053732
Pagini: 184
Dimensiuni: 156 x 234 x 10 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 1138053732
Pagini: 184
Dimensiuni: 156 x 234 x 10 mm
Greutate: 0.45 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Notă biografică
Manuel Peña has taught at the University of Texas and Fresno State University as well as at UC Berkeley, where he was also a research fellow. He was a Presidential Scholar at the University of Michigan and a visiting scholar at the University of Houston. He is the author of The Texas-Mexican Conjunto, Música Tejana, The Mexican American Orquesta, and Where the Ox Does Not Plow.
Recenzii
'Manuel Pena's marvelous revisitation of Roland Barthes's study of the mythological structure of popular culture and modern consumerist society not only updates the Barthesian purview, but in many ways deepens it and elaborates it to encompass the shifting cultural platform from the real to the simulative. Pena's decoding of some of the more salient problematic forms of modern culture is absolutely brilliant, offering insights that penetrate right to the heart of the matter. This book should be read by everyone, academics and general public alike. It is bound to become the key text in this post-Barthesian era.' Marcel Danesi, University of Toronto, Canada
Cuprins
Preface; Introduction: American mythologies; Bright toy trucks; The international community; Corrupt union bosses; Wal-Mart's associates; From rags to riches; Obama's death panels; Puff Daddy's tuxedo; Egypt in Las Vegas; The Alamo as shrine; Manufactured natural; Designing intelligence; Bibliography; Index.
Descriere
Grounded in a semiological approach, which explores the displacement of information and the transformation of signs that characterise mythic communication, this book sheds light on the socio-economic, gendered, national and racial interests that lie behind myth-making. Presenting rich case studies from popular culture and public discourse, it demonstrates the manner in which these myths, and American mythology in general, promote the core values of everyday life under capitalism: rugged individualism, the unfettered right to accumulate wealth, the superior moral character of free-enterprise democracy, and its abundant opportunities for every citizen.