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An Analysis of Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion: The Macat Library

Autor Alessandro Giudici, Marianna Rolbina
en Limba Engleză Hardback – 15 mai 2018
"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.
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Specificații

ISBN-13: 9781912453450
ISBN-10: 1912453452
Pagini: 112
Dimensiuni: 129 x 198 mm
Greutate: 0.22 kg
Ediția:1
Editura: Macat Library
Colecția Macat Library
Seria The Macat Library


Cuprins

Ways in to the Text  Who is Pankaj Ghemawat?  What does Distance Still Matters Say?  Why does Distance Still Matters Matter?  Section 1: Influences  Module 1: The Author and the Historical Context  Module 2: Academic Context  Module 3: The Problem  Module 4: The Author's Contribution  Section 2: Ideas  Module 5: Main Ideas  Module 6: Secondary Ideas  Module 7: Achievement  Module 8: Place in the Author's Work  Section 3: Impact  Module 9: The First Responses  Module 10: The Evolving Debate  Module 11: Impact and Influence Today  Module 12: Where Next?  Glossary of Terms  People Mentioned in the Text  Works Cited

Notă biografică

Alessandro Giudici is Lecturer in Strategy at Cass Business School, City, University of London. His research focuses on how organizations can support innovation dispersed across international contexts. His work has been published in outlets such as the Academy of Management Journal, Strategic Organization, Long Range Planning, and Business History.
Marianna Rolbina is a PhD candidate at Cass Business School, City, University of London. Her research is in management and strategy, with a particular focus on cultural industries.

Descriere

Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.