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An Introduction to Political Communication de Brian McNair

An Introduction to Political Communication

Autor Brian McNair
en Limba Engleză Hardback – 15 mai 2003
An Introduction to Political Communication explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies.

Recent developments covered in the new edition include:

* the re-election of New Labour in 2001
* the changes in government information and communication policy introduced by the Blair administration since 1997
* the 2000 election of George W. Bush in the United States
* the NATO interventions in Kosovo and the former Yugoslavia
* the implications for international political communication of September 11
* the emergence of Al-Quaida and the war on terror.
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Specificații

ISBN-13: 9780415307079
ISBN-10: 0415307074
Pagini: 272
Dimensiuni: 138 x 216 x 26 mm
Greutate: 0.43 kg
Ediția:3Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Undergraduate

Notă biografică

Brian McNair is Reader in the Department of Film & Media Studies at Stirling University. He is the author of News and Journalism in the UK, fourth edition (2003), The Sociology of Journalism (1998), and Journalism and Democracy (2000)

Cuprins

1. Politics in the Age of Mediation 2. Politics, Democracy and the Media 3. The Effects of Political Communication 4. The Political Media 5. The Media as Political Actors 6. Party Political Communication I: Advertising 7. Party Political Communication II: Political Public Relations 8. Pressure Group Politics and the Oxygen of Publicity 9. International Political Communication

Descriere

This textbook explores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies, examining how groups including politicians and terrorists make use of the media.

Recenzii

‘To varying degrees, chapters 4-9 all require some updates, if only to the examples cited […] More generally, whether within the existing structure or via entirely new chapters, there is a strong case for the more extensive discussion of ‘political communication in the digital era’, including the use of Twitter/Facebook etc. by the main political parties and the use of the internet by citizens, sometimes to undermine the political messages put out by political actors […] the key advantage of this text is its accessible writing style – students frequently comment that McNair’s book provides by far the most easy to read introduction to the subject.’ – Dr Paul Smith, Senior Lecturer in Media & Communication, De Montfort University, UK
‘The obvious gap would appear to be the Internet, beyond that coverage of political communication within recent contexts is important in this update. I would expect to see detail on the Obama elections and presidential terms, the Arab Spring and subsequent elections […] It is very important for students to have debates around current examples they can engage with […]McNair’s book is the most important and widely read text book in the field, its value is the critical and extensive coverage and maintaining this while updating the material for the second decade of the 21st Century is key to this being as successful as previous editions […]Students tend to prefer accessible and online content, whether this needs to be built in is questionable given that there is a lot of material online anyway.’ – Darren Lilleker, Lecturer (Director of the Centre for Public Communication Research), Bournemouth University, UK
‘This book is excellent. However more aspects on political communication from Asian perspective need to be added […]It will be very helpful if this book included with student resources such as case studies, essay questions and multiple choice question.’ - Santhidran Sinnappan, Assistant Professor, General Studies, Faculty of Creative Industries, Universiti Tunku Abdul Rahman, Malaysia
‘On the whole well developed and organized. Would like to see an opening chapter on the development of politics from a philosophical and historical context […] Would like to see the chapter 9 address also Asian and Latin American countries. It is West oriented.’ – Basilio Monteiro, Assistant Professor, Division of Mass Communication, Journalism, TV and Film , St. John’s University, USA