An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful
Autor Martin Königen Limba Engleză Paperback – 30 apr 2012
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Specificații
ISBN-13: 9783842878280
ISBN-10: 3842878281
Pagini: 116
Dimensiuni: 148 x 210 x 6 mm
Greutate: 0.15 kg
Editura: Diplomica Verlag GmbH
ISBN-10: 3842878281
Pagini: 116
Dimensiuni: 148 x 210 x 6 mm
Greutate: 0.15 kg
Editura: Diplomica Verlag GmbH
Notă biografică
Martin König was born in 1983 in Bernburg/Saale (Germany). After receiving a Bachelor degree in International Business Studies from the Paderborn University, he continued his academic career at the Viadrina University in Frankfurt/Oder. There he studied International Business Administration with an emphasis on marketing. Thanks to his additional studies at Reims Management School (France), for which he was awarded a M.Sc. degree (Diplôme de Supérieure de Commerce), the author could continually enlarge his knowledge in marketing. Currently Martin König is working in the field of online marketing as an affiliate manager. Since entering the world of affiliate marketing in 2010, he combines his theoretical knowledge with practical experiences. In order to be steadily up to date in online marketing, the author regularly visits both training events and fairs.