Build a Brand in 30 Days – with Simon Middleton, The Brand Strategy Guru: Bestsellers cărți marketing engleză
Autor S. MIDDLETONen Limba Engleză Paperback – 12 apr 2010
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Specificații
ISBN-13: 9781907312427
ISBN-10: 1907312420
Pagini: 358
Dimensiuni: 171 x 210 x 20 mm
Greutate: 0.5 kg
Editura: Capstone
Seria Bestsellers cărți marketing engleză
Locul publicării:Chichester, United Kingdom
ISBN-10: 1907312420
Pagini: 358
Dimensiuni: 171 x 210 x 20 mm
Greutate: 0.5 kg
Editura: Capstone
Seria Bestsellers cărți marketing engleză
Locul publicării:Chichester, United Kingdom
Public țintă
- Primary market – business start ups, entrepreneurs and small businesses; also those running a small charity or voluntary organisation, education or sports organisation.
- Secondary market – SMEs where there is a marketing manager or marketing director and possibly a marketing team, with limited knowledge of branding
- Those with brand/marketing responsibility in a public organisation or company who perhaps have only a vague idea that ′brand′ is important but aren′t marketing trained.
- Anyone who is at the hands on/responsible–for–everything end of the small business market.
Descriere
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.