Free Gift Inside!! – Forget the Customer, Develop Marketease
Autor S. Brownen Limba Engleză Paperback – 18 sep 2003
* Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas
* A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing
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Specificații
ISBN-13: 9781841125466
ISBN-10: 1841125466
Pagini: 300
Dimensiuni: 166 x 226 x 17 mm
Greutate: 0.49 kg
Editura: Capstone
Locul publicării:Chichester, United Kingdom
ISBN-10: 1841125466
Pagini: 300
Dimensiuni: 166 x 226 x 17 mm
Greutate: 0.49 kg
Editura: Capstone
Locul publicării:Chichester, United Kingdom
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Public țintă
Executives, managers, marketers, advertisers, and MBA students.Cuprins
Descriere
Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing.