Learn how big data and other sources of information can be transformed into valuable knowledge -- knowledge that can create incredible competitive advantage to propel a business toward market leadership. Learn through examples and experience exactly how to pick projects and build analytics teams that deliver results. Know the ethical and privacy issues, and apply the three-part litmus test of context, permission, and accuracy. Without a doubt, data and analytics are the new source of competitive advantage, but how do executives go from hype to action? Thats the objective of this book -- to assist executives in making the right investments in the right place and at the right time in order to reap the full benefits of data analytics.