Applications of Data Mining to Electronic Commerce

en Limba Engleză Paperback – 24 oct 2012

Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

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Specificații

ISBN-13: 9781461356486
ISBN-10: 1461356482
Pagini: 156
Ilustrații: 153 p.
Dimensiuni: 160 x 240 x 8 mm
Greutate: 0.23 kg
Ediția:Softcover reprint of the original 1st ed. 2001
Editura: Springer Us
Colecția Springer
Locul publicării:New York, NY, United States

Public țintă

Research

Cuprins

Applications of Data Mining to Electronic Commerce.- Personalization of Supermarket Product Recommendations.- Expert-Driven Validation of Rule-Based User Models in Personalization Applications.- Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising.- Data Mining for Measuring and Improving the Success of Web Sites.- E-commerce Recommendation Applications.

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