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Applied Discourse Analysis: Popular Culture, Media, and Everyday Life de Arthur Asa Berger

Applied Discourse Analysis: Popular Culture, Media, and Everyday Life

Autor Arthur Asa Berger
en Limba Engleză Hardback – 13 ian 2017
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

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  Springer International Publishing – 13 iul 2018 39470 lei  6-8 săpt.
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  Springer International Publishing – 13 ian 2017 39871 lei  6-8 săpt.

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Specificații

ISBN-13: 9783319471808
ISBN-10: 3319471805
Pagini: 195
Ilustrații: VIII, 201 p. 36 illus.
Dimensiuni: 148 x 210 x 13 mm
Greutate: 0.4 kg
Ediția:1st ed. 2016
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Locul publicării:Cham, Switzerland

Cuprins

Introduction: Li’l Abner and Critical Multimodal Discourse Analysis.- 1. Communication: What Objects Tell Us.- 2. Language: Speed Dating.- 3. Metaphor: Love is a Game.- 4. Words: Freud on Dreams.- 5. Images: Advertising.- 6. Signs: Fashion.- 7. Narratives: Fairy Tales.- 8. Texts: Hamlet.- 9. Myths: The Myth Model.- 10. Genres: Uses and Gratifications.- 11. Humor: Jokes.- 12. Intertextuality: Parody.- 13. Rituals: Smoking.- 14. Lifestyles: Grid-Group Theory.- 15. Sacred and Profane: Department Stores and Cathedrals.- 16. Ideology: The Prisoner.- 17. Culture: Identity.- 18. Nobrow Culture: The Maltese Falcon.

Notă biografică

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Textul de pe ultima copertă

This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.

Caracteristici

Utilizes an intertextual, interdisciplinary approach to introduce the basic premises of discourse analysis to reach a variety of disciplines Includes illustrations that offer visual grounding in the variety of topics and relevant figures Details complex concepts through an accessible, example-grounded style and approach