Art and Business: Perspectives on Art-based Management: International Series in Advanced Management Studies
Autor Stefania Masèen Limba Engleză Paperback – 30 aug 2021
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
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Specificații
ISBN-13: 9783030517717
ISBN-10: 3030517713
Ilustrații: IX, 146 p. 3 illus., 2 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.23 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria International Series in Advanced Management Studies
Locul publicării:Cham, Switzerland
ISBN-10: 3030517713
Ilustrații: IX, 146 p. 3 illus., 2 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.23 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria International Series in Advanced Management Studies
Locul publicării:Cham, Switzerland
Cuprins
INTRODUCTION.- PART I: A Definition of Art & Business.- Art & Business.- Systematic Literature Review in the Field of Art & Business.- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business.- Art & Business A Relational Model.- Art & Corporate Social Responsibility.- Art & Communication.- Art & Cross-Cultural Business.- Art & Cross-Cultural Business.- Art & Consumer Perception.- DISCUSSION & CONCLUSION.
Notă biografică
Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.
Textul de pe ultima copertă
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Caracteristici
Explores art-based management strategies from theoretical and practical perspectives Includes short case studies supporting each research strand exploring art and business Offers perspectives from in different industries, with a special focus on the luxury industry