Blogs are among the many commonly used technologies for educational purposes. However, they are also a technology used as a conversational and constructivist learning tool. Blogs' interactive, collaborative, user-friendly, and instant archival features have transformed them into effective tools for enhancing case-based teaching methods within the asynchronous nature of the online environment. The authors examined the student populace's acceptance of the blog through the use of a framework known as the Unified Theory of Acceptance and Use of Technology (UTAUT). This framework integrated eight theories from social psychology and sociology in order to examine the effects of several major factors on behavioral intention and actual use of the blog while learning e-business course materials and discussion topics.