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Atmospheric Turn in Culture and Tourism – Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding de Michael Volgger

Atmospheric Turn in Culture and Tourism – Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding: Advances in Culture, Tourism and Hospitality Research

Autor Michael Volgger, Dieter Pfister
en Limba Engleză Hardback – 28 noi 2019
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.
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Specificații

ISBN-13: 9781838670719
ISBN-10: 1838670718
Pagini: 360
Dimensiuni: 152 x 229 x 23 mm
Greutate: 0.64 kg
Editura: Emerald Publishing
Seria Advances in Culture, Tourism and Hospitality Research

Notă biografică

Michael Volgger is a Senior Lecturer in the School of Marketing and Co-Director of the Tourism Research Cluster at Curtin University, Australia. His research on tourism destination governance, product development and innovation in tourism and tourism marketing has been published widely in high quality journals and books. Dieter Pfister is head of the "Building Owner-Program" at the University of St. Gallen in Switzerland. Since the 1990s, his research has focused on the connection between brand and space and design strategy. Based on practical experience, he has developed and published various theoretical models and shaped concepts, including atmospheric design.