`I would find this book a tempting alternative to my current text for two reasons: its coverage of more recent search and theorizing…and its focus on applications of attitude measurement and survey research to a number of very important practical issues'- Richard Harris, University of New Mexico

Attitudes have a major impact upon behaviour and upon one's ability to manage and adapt to change while also influencing the behaviour of those around oneself. This book provides a compact but comprehensive, research-oriented treatment of attitudes and related psychosocial constructs (values, opinions, beliefs, and personal orientations). It focuses on the meaning, measurement, and utility of attitudes in various applied settings, such as education or the workplace. The topics explored include social and personal matters such as prejudice and discrimination, illness and disability, death and dying, poverty and unemployment, conflict and violence, schools and teachers, work and retirement, and politics, religion, and morality. The book should prove of interest to both students and professionals who find themselves involved with measuring, evaluating, and modifying attitudes.