Audience Engagement in the Performing Arts: A Critical Analysis: New Directions in Cultural Policy Research
Autor Ben Walmsleyen Limba Engleză Paperback – 23 sep 2020
The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
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Specificații
ISBN-13: 9783030266554
ISBN-10: 3030266559
Pagini: 248
Ilustrații: XI, 248 p. 10 illus., 7 illus. in color.
Dimensiuni: 148 x 210 x 19 mm
Greutate: 0.35 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria New Directions in Cultural Policy Research
Locul publicării:Cham, Switzerland
ISBN-10: 3030266559
Pagini: 248
Ilustrații: XI, 248 p. 10 illus., 7 illus. in color.
Dimensiuni: 148 x 210 x 19 mm
Greutate: 0.35 kg
Ediția:1st ed. 2019
Editura: Springer International Publishing
Colecția Palgrave Macmillan
Seria New Directions in Cultural Policy Research
Locul publicării:Cham, Switzerland
Cuprins
Chapter 1.- Introduction.-Chapter 2 .- Understanding audiences: a critical review of audience research.-Chapter 3 .- Deconstructing audiences' experiences.-Chapter 4 .- Capturing, interpreting and evaluating cultural value.-Chapter 5 .- Research (with) audiences.-Chapter 6 .- From consumption to enrichment: the long slow death of arts marketing.-Chapter 7 .- Co-creating art, meaning and value.-Chapter 8 .- Engaging audiences through digital technologies.-Chapter 9 .- Conclusions and implications.
Notă biografică
Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England’s National Portfolio Organisations. He is also Co-Editor of Arts and the Market.
Textul de pe ultima copertă
This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing and co-creation. It offers a critical review of the existing literature on audience research and an overview of established and emerging methodologies deployed to undertake research with audiences. The book draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research.
The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.
Caracteristici
Explores the implications of changing audience expectations and evolving practices of engagement Provides a thorough summary of existing scholarship in the field, drawing out key and emergent themes Draws on the experience of the author as theatre producer and manager turned academic to explore audiences from an interdisciplinary perspective