Auditing Organizational Communication: A Handbook of Research, Theory and Practice
Editat de Owen Hargie, Dennis Tourishen Limba Engleză Paperback – 24 mar 2009
Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia:
- provide a comprehensive analysis of research, theory and practice pertaining to the communication audit approach
- review the main options confronting organizations embarking on audit
- discuss the merits and demerits of the approaches available
- provide case studies of the communication audit process in action
- illustrate how findings can be interpreted so that suitable recommendations can be framed
- outline how reports emanating from such audits should be constructed.
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Specificații
ISBN-13: 9780415414463
ISBN-10: 0415414466
Pagini: 520
Ilustrații: 70 black & white tables
Dimensiuni: 156 x 234 x 30 mm
Greutate: 0.96 kg
Ediția:Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0415414466
Pagini: 520
Ilustrații: 70 black & white tables
Dimensiuni: 156 x 234 x 30 mm
Greutate: 0.96 kg
Ediția:Revizuită
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Editorial Introduction. Part 1. Audits in Context Communication and Organisational Success. Auditing Communication to Maximise Performance. Part 2. Audit Methodologies The Questionnaire Approach. The Interview Approach. The Focus Group Approach. Data Collection Log-sheet Methods. Social Network Analysis. Auditing Professional Practice. Auditing the Communications Revolution. Crafting the Audit Report. Part 3. Audits in Action Charting Communication Performance in a Health Care Organisation. Communication Audit of a Hospital Clinic. A Communication Audit of a Paper Mill. Auditing Corporate Leadership. Redesigning a Communication Event through External Audits. Auditing Corporate Culture. Auditing a Major Police Organisation. Auditing a Major Retail Chain. A Study of Sensemaking and CEO Change. Part 4. Final Considerations Strategy, Pedagogy and Research: The Role of Audits.
Notă biografică
Owen Hargie is Professor of Communication at the University of Ulster, and Dennis Tourish is a Professor at Aberdeen Business School, Robert Gordon University. They have previously co-authored Key Issues in Organizational Communication, Communication in Management, and Communication Skills for Effective Management.
Recenzii
"Owen Hargie and Dennis Tourish provide a comprehensive treatment of today's most current audit methodologies, offering several examples of communication audits in different kinds of organizations. The writing is clear and accessible, and the book is well organized for easy use off the shelf. I most certainly want this text in my reference library" - Gail Fairhurst, Professor of Organizational Communication, University of Cincinnati, USA
"This is one of the most comprehensive books on auditing organisational communication that there is. It contains lots of practical examples and techniques which will be immediately useable to those involved in organisational communication, an area that is being increasingly recognised as vital to business success"- Anne Gregory, Leeds Metropolitan University, UK
"This is a terrific book which advances theoretical and applied knowledge about the purpose, conduct and outcomes of communication audits. The editors are two of the UK's leading scholars in organisational communication who are also both experts at carrying out audits in a variety of organisations and sectors. It's hardly surprising then that this is a most insightful text." - Christine Daymon, Curtin Business School, Curtin University of Technology , Australia
'This is a terrific book which advances theoretical and applied knowledge about the purpose, conduct and outcomes of communication audits. The editors are two of the UK's leading scholars in organisational communication who are also both experts at carrying out audits in a variety of organisations and sectors. It's hardly surprising then that this is a most insightful text.'- Christine Daymon, Curtin Business School, Curtin University of Technology, Australia
"This is one of the most comprehensive books on auditing organisational communication that there is. It contains lots of practical examples and techniques which will be immediately useable to those involved in organisational communication, an area that is being increasingly recognised as vital to business success"- Anne Gregory, Leeds Metropolitan University, UK
"This is a terrific book which advances theoretical and applied knowledge about the purpose, conduct and outcomes of communication audits. The editors are two of the UK's leading scholars in organisational communication who are also both experts at carrying out audits in a variety of organisations and sectors. It's hardly surprising then that this is a most insightful text." - Christine Daymon, Curtin Business School, Curtin University of Technology , Australia
'This is a terrific book which advances theoretical and applied knowledge about the purpose, conduct and outcomes of communication audits. The editors are two of the UK's leading scholars in organisational communication who are also both experts at carrying out audits in a variety of organisations and sectors. It's hardly surprising then that this is a most insightful text.'- Christine Daymon, Curtin Business School, Curtin University of Technology, Australia
Descriere
Effective communication is vital for business success. This core text in the field of organizational communication equips readers with the vital analytic tools required to measure and monitor their communications.