The conference publication documents the conference contributions of the 5th Marketing Congress of GATE-Germany, which took place in July 2011 in Bonn. The focus lay on the recruitment of students and scientists on international markets, tools and basics of University Marketing as well as the role of the new media in winning University specialists and students. University representatives, international Marketing experts as well as leaders of the global DAAD offices exchanged their measures in order to convince international scientists and students of the German teaching and research provisions and discussed the role, which the University Marketing plays when trying to solve the problem of skilled labour shortages.