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Bildungsmarketing in China: Schriftenreihe Hochschulmarketing, cartea 6


de Limba Germană Paperback – iul 2012
Chinese students are the largest group of foreign students in Germany. More and more German students decide to complete studies or practicum stays abroad in China.This book provides University administrators, degree course coordinators and departmental managers with a well-grounded overview of the Chinese scientific landscape. It raises awareness of a dynamic market, which works with different cultural prerequisites.Practical handouts for the professional recruitment of Chinese students and the initiation of cooperation networks with Chinese educational institutions support the University marketing. A glance at successful German-Chinese University projects and activities of German Universities and Colleges rounds off the publication.
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Specificații

ISBN-13: 9783763950867
ISBN-10: 3763950869
Pagini: 143
Dimensiuni: 149 x 209 x 13 mm
Greutate: 0.25 kg
Editura: Bertelsmann W.
Seria Schriftenreihe Hochschulmarketing


Cuprins

Vorwort1 Chancen, Herausforderungen und Reformen: Der Bildungsmarkt Volksrepublik China1.1 Ökonomischer und demografischer Hintergrund1.2 Das Bildungssystem in der Volksrepublik China - über Variablen und Konstanten1.3 Die Arbeit der Akademischen Prüfstelle Peking1.4 Erfolgreicher Einsatz von Instrumenten für Hochschulmarketing in China1.5 Fallbeispiele: Hochschulbüros als Marketing-Instrument2 Akademischer Austausch mit China: DAAD-Förderprogramme2.1 DAAD-Programme2.2 Fallbeispiel: Anwendungsnah ausgebildete Hochschulabsolventen für China made in Lübeck3 10 Jahre Bildungsmarketing in China: GATE-Germany zieht Bilanz