Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World: Progress in IS
Editat de Timothy Jung, M. Claudia tom Dieck, Philipp A. Rauschnabelen Limba Engleză Paperback – 25 mar 2021
The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Toate formatele și edițiile | Preț | Express |
---|---|---|
Paperback (1) | 1071.65 lei 6-8 săpt. | |
Springer International Publishing – 25 mar 2021 | 1071.65 lei 6-8 săpt. | |
Hardback (1) | 1077.58 lei 6-8 săpt. | |
Springer International Publishing – 25 mar 2020 | 1077.58 lei 6-8 săpt. |
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Specificații
ISBN-13: 9783030378714
ISBN-10: 3030378713
Ilustrații: XII, 409 p. 116 illus., 90 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.59 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria Progress in IS
Locul publicării:Cham, Switzerland
ISBN-10: 3030378713
Ilustrații: XII, 409 p. 116 illus., 90 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.59 kg
Ediția:1st ed. 2020
Editura: Springer International Publishing
Colecția Springer
Seria Progress in IS
Locul publicării:Cham, Switzerland
Cuprins
Part I: AR &VR in Business, Retail and Marketing.- Part II: AR & VR for City Planning, Smart Cities and Autonomous Vehicles.- Part III: Ar & VR for Health and Wellbeing.- Part IV: AR & VR in Theatre Productions and Journalism.- Part V: AR & VR in Production and Manufacturing.- Part VI: AR & VR in Education.- Part VII: AR & VR in Tourism, Museums and Events.- Part VIII: AR & VR in Research.- Part IX: AR & VR App Design and Content Creation.
Recenzii
“The book is successful in introducing a broad array of concepts that are relevant to AR and VR research. … This book serves as a good resource to those who are interested in doing AR and VR research and those who are interested in applying them in practice as the book covers a wide range of concepts and industries and would be a great reference book.” (Tsz‑Wai Lui, Information Technology & Tourism, Vol. 23, 2021)
Notă biografică
Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. In particular, his research interests focus on AI, IoT, Big Data and 5G powered immersive technology innovation for well-being and quality of life. He is a regular invited speaker in major international conferences and he is the conference chair of annual International AR & VR Conference.
Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was a faculty member at University of Michigan-Dearborn, USA. In 2019, he was the local conference chair for the 5th intl. AR VR conference. His research addresses contemporary issues in wearable technologies, new media, and branding. He is currently founding www.xrealitylab.com, a platform for XR managers and scholars.
Textul de pe ultima copertă
This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry.
The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Caracteristici
Bridges the gap between XR Theory and XR Practice Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance Presents the state of the art in augmented reality (AR) and virtual reality (VR) research Focuses on the applications of AR and VR in various industries Approaches AR and VR from a business and management perspective