Authentic Design: Ethics and Morality in Communication Design
Autor David Crowen Limba Engleză Paperback – 19 apr 2023
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Specificații
ISBN-13: 9781350247284
ISBN-10: 1350247286
Pagini: 200
Ilustrații: 200 color illus
Dimensiuni: 189 x 246 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
ISBN-10: 1350247286
Pagini: 200
Ilustrații: 200 color illus
Dimensiuni: 189 x 246 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Locul publicării:London, United Kingdom
Caracteristici
Wide-ranging case studies and examples from small pop-ups and underground groups, through to well-known firms and famous names, show how designers of all types address issues of authenticity, ethics and communication. Examples include: Isotype, US Dept of Transport, Olympic Games, US Presidential campaigns, Extinction Rebellion, Gay Pride, Black Lives Matter, CND, Patagonia, Nike...
Notă biografică
David Crow is Pro-Vice Chancellor and Head of College at Wimbledon, Camberwell and Chelsea College of Arts at University of the Arts London. He has extensive teaching experience and has lectured in the USA, Asia and Mainland Europe. He was external examiner for Graphic Design in a number of institutions, most recently at the British School of Art & Design in Moscow. His first book Visible Signs is now a standard text in many Art & Design Schools and has been published in English, Korean, German and Japanese.
Cuprins
Introduction· Who this book is for· Why this book is needed today· Broad introduction to ethical considerations in cultural production· Radical moments from design history and their socio-political context Chapter 1 - ConnectedVisual Language across new Global, social and technological networks 1.1 The politics of language1.2 Typography in a global economic market1.3 The western centric pictogram1.4 The subliminal politics of emoticons1.5 Creating communities of like-minded people1.6 Discussion questions1.7 Exercises Chapter 2 - Express YourselfChallenging Social Norms through Personal Identity 2.1 Cultural stereotypes and media representation2.2 Tribalism and youth movements2.3 The packaging of lifestyle2.4 Fashion as a political arena2.5 Gender identity and inclusivity 2.6 Discussion questions2.7 Exercises Chapter 3 - A cause worth fighting forThe graphics of socio-political conflict 3.1 1960s counter culture3.2 Anti-brand and anti-capitalism3.3 Music and protest3.4 International dissent3.5 The future of the planet3.6 Discussion questions3.7 Exercises Chapter 4 - Consumption Re-signifiedA new ethical framework 4.1 Mass consumption and design4.2 Ethics and sustainability4.3 Social awareness as a brand equity4.4 Access versus ownership4.5 Niche products4.6 Discussion questions4.7 Exercises Chapter 5 - Looking AheadDesign education and the future 5.1 International design school models5.2 An ethical curriculum5.3 Decolonising the curriculum5.4 New approaches to learning5.5 New learning spaces5.6 Sample project briefs