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Base of the Pyramid 3.0: Sustainable Development through Innovation and Entrepreneurship de Fernando Casado Caneque

Base of the Pyramid 3.0: Sustainable Development through Innovation and Entrepreneurship

Editat de Fernando Casado Caneque, Stuart L. Hart
en Limba Engleză Paperback – 30 mar 2015
In this ground-breaking new book, Stuart L. Hart and Fernando Casado Caneque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven't worked and propose new objectives and ways of working to formulate more sustainable solutions.
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Specificații

ISBN-13: 9781783532032
ISBN-10: 1783532033
Pagini: 224
Ilustrații: illustrations
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.41 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Postgraduate and Professional Practice & Development

Cuprins

Prologue: Defining the path towards a BoP 3.0 Stuart L. HartIntroduction. Lessons learned: Moving the inclusive business agenda forward Fernando Casado CañequePart 1: BoP vision and capability: The importance of purpose and culture1. The importance of vision and purpose for BoP business developmentUrs Jäger and Vijay Sathe2. Building inclusive markets from the inside outTashmia IsmailPart 2: The role of engagement, participation and bottom-up innovation3. Participatory market research for BoP innovation Aline Krämer, Christina Tewes-Gradl and Claudia Knobloch4. Open innovation and engagement platforms for inclusive business design Fernando Casado CañequePart 3: Building ecosystems for inclusive business5. Bridging the pioneer gap: Financing the missing middle Nicolas Chevrollier and Myrtille Danse6. Creating an innovation ecosystem for inclusive and sustainable business Priya Dasgupta and Stuart L. HartPart 4: Market access for all: Solving the distribution challenge7. The last mile: A challenge and an opportunity Edgard Barki8. A shared-channel model for BoP access in the Philippines Markus Dietrich and Jun TibiPart 5: Partnership frameworks for BoP business9. Partnerships for poverty alleviation: Cross-sector and B2B collaboration in BoP markets Marjo Hietapuro and Minna Halme10. Access2innovation: An Innovative BoP network partnership model Jacob RavnPart 6: Inclusive business models as a response to environmental sustainability challenges11. Urban agriculture as a strategy for addressing food insecurity of BoP populationsMaría Alejandra Pineda-Escobar12. The triple leap: Addressing poverty and environmental challenges both at home and abroad Tokutaro Hiramoto and Shusuke WatanabeAbout the authorsIndex

Notă biografică

STUART L. HART is one of the world's top authorities on the implications of environment and poverty for business. FERNANO CASADO CANEQUE is Associate Director of the Enterprise for a Sustainable World's BoP Global Network.

Descriere

and Stuart L. Hart • Stuart Hart is a founding father of the “Base of the Pyramid” theory • The first book to undertake a thorough review of BoP initiatives • Articulates why many BoP initiatives have failed and offers solutions For well over 4 billion people — approximately 60% of all humanity — annual income is less than $1,500. The term “Base of the Pyramid” was first coined by Stuart L. Hart and C.K. Prahalad in 2002 and has become synonymous with both the method by which we can more effectively address poverty and the opportunity that exists in a multi-trillion-dollar market. A whole new lexicon has emerged to describe this phenomenon, including new buzzwords and catchphrases like “inclusive business”, “opportunities for the majority”, “sustainable livelihoods”, “pro-poor business” and “social business” and thousands of new businesses, institutions and investment funds have been set up. In this ground-breaking book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven’t worked and propose new objectives and ways of working to formulate more sustainable solutions.