Basics Graphic Design 03: Idea Generation: Basics Graphic Design
Autor Neil Leonard, Gavin Ambroseen Limba Engleză Paperback – 29 ian 2020
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Specificații
ISBN-13: 9781350170223
ISBN-10: 1350170224
Pagini: 200
Ilustrații: 200 colour illus
Dimensiuni: 160 x 230 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Basics Graphic Design
Locul publicării:London, United Kingdom
ISBN-10: 1350170224
Pagini: 200
Ilustrații: 200 colour illus
Dimensiuni: 160 x 230 mm
Greutate: 0.45 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Visual Arts
Seria Basics Graphic Design
Locul publicării:London, United Kingdom
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Caracteristici
Explains
how
to
develop
and
make
the
most
of
your
ideas
to
successfully
respond
to
a
design
brief
Notă biografică
Neil
Leonardis
a
designer
and
educator;
he
is
a
freelance
designer
and
used
to
work
at
the
Arts
University
College
at
Bournemouth,
UK,
lecturing
on
the
BA
in
Visual
Communication.
A
graduate
of
the
London
College
of
Communication,
his
experience
of
graphic
design
is
broad
and
encompasses
areas
as
diverse
as
typography,
illustration
and
new
media.
Through
each
of
these
disciplines
an
investigative
research
interest
plays
a
vital
part
and
informs
his
freelance
practice.Gavin
Ambroseis
a
practising
graphic
designer
whose
client
base
includes
the
art
sector,
galleries,
publishers
and
advertising
agencies.
He
has
written
and
designed
several
books
on
graphic
design,
branding
and
packaging.
Cuprins
Chapter
1:
Basic
principlesGetting
startedKick-starting
the
processWorking
in
a
groupStudio
interview
ExerciseChapter
2:
Creative
thinking
and
idea
generationStrategies
and
methodsExploring
idea
generationStudio
interview
ExerciseChapter
3:
Audience
and
contextAudience-specific
techniquesClient
and
competitionObject,
construction
and
materialsStudio
interview
ExerciseChapter
4:
Practical
idea
generationWorking
in
the
studioWorking
in
the
environmentStudio
interview
ExerciseChapter
5:
Developing
and
informing
your
ideasInforming
your
ideasSynthesis
and
developmentStudio
interview
ExerciseChapter
6:
ApplicationPresenting
and
communicating
ideasApplying
idea
generationStudio
interview
Exercise
Recenzii
Clear,
concise
and
comprehensive,
with
focused
exercises
and
examples
throughout,Idea
Generationserves
as
a
great
introduction
to
the
world
of
creative
and
lateral
thinking.
Great book. Colorful, with lots of diagrams and schemes. Visually very appealing, like an idea generation resource should be. Lots of real examples helps to understand the concepts being dealt with. The content design helps a lot to find and read the texts. The case studies help to demonstrate the concepts being transmitted with real situations where they were applied. The quality of the paper transforms it in a resource to buy and to keep.
It is great to see a book devoted to the importance of idea generation and how crucial it is within the field of design. It is well written and provides useful examples.
For lecturers and students that believe ideas are fundamental building blocks of effective visual communication, Idea Generation will to be an essential accompaniment to first year undergraduate study.
Another strong publication in the 'Basics' series, Idea Generation packs a lot of useful information into a manageable format. There are sections of interest for all three years of our BA(Hons) Graphic Design programme, but it feels particularly useful to final year students who are giving increasing thought to their transition from education to industry.
Great book. Colorful, with lots of diagrams and schemes. Visually very appealing, like an idea generation resource should be. Lots of real examples helps to understand the concepts being dealt with. The content design helps a lot to find and read the texts. The case studies help to demonstrate the concepts being transmitted with real situations where they were applied. The quality of the paper transforms it in a resource to buy and to keep.
It is great to see a book devoted to the importance of idea generation and how crucial it is within the field of design. It is well written and provides useful examples.
For lecturers and students that believe ideas are fundamental building blocks of effective visual communication, Idea Generation will to be an essential accompaniment to first year undergraduate study.
Another strong publication in the 'Basics' series, Idea Generation packs a lot of useful information into a manageable format. There are sections of interest for all three years of our BA(Hons) Graphic Design programme, but it feels particularly useful to final year students who are giving increasing thought to their transition from education to industry.