Be a Person - enterprise executive edition Social media books are a dime a dozen, but this book presents everything an enterprise executive needs to know to understand how to build a social media presence online, from the strategy to organizational readiness to how to approach social media. By reading this book, executives can learn how social media can improve the bottom line, employee engagement and retention, and organizational efficiency. This is a shorter version of the full Be a Person book which goes into much more detail and is intended for implementers rather than managers. Topics in the executive version include why social media is relevant to business, how to create social media strategies, the 10 commandments of social media, and how to engage with social media. Written in an easy, informal, non-technical style, the book presents everything executives need to understand how to build a social presence online - Fast