What do you really want? Powerful communication can get it for you. This classic book, now in its third edition, guides you to save time, avoid miscommunication, build confidence, gain instant rapport, persuade with ease, close sales, manage difficult situations, reduce stress through cooperation, gain a new job or protect your job, and align yourself for promotions and raises. A new chapter, "Truth No One Will Tell You," shows how you can thrive in an economic crisis. Award winning speaker, author, university lecturer and CEO, Tom Marcoux coaches you to success through job interviewing, public speaking, media relations, and personal branding. Learn a system of persuasive communication techniques for business and life. Examples from the lives of prominent contemporary success stories include Warren Buffet and Bill Gates. Short articles by other eminent authors provide further strategies. A rich collection of quotations stimulates the reader's imagination, ranging from Emerson to Oprah.