Beijing Jeep: A Case Study Of Western Business In China
Autor Jim Mannen Limba Engleză Paperback – 28 mar 1997
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Specificații
ISBN-13: 9780813333274
ISBN-10: 081333327X
Pagini: 351
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.5 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 081333327X
Pagini: 351
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.5 kg
Ediția:Revised
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
* Introduction * Outside Looking In * Making the Deal * Mao Tais and Friendship * Getting Nowhere * Bargaining Around the World * Hoopla * Ceremonial Occasions * Presidents and Megabucks * Living in China: The Lost Boys * Arriving at the Plant * Chinese Consumers and Japan * Launching the Cherokee * The Newcomer * Of Premiers and Rockefellers * An Outpouring of Grievances * Inside the Plant: The Cultural Divide * Showdown in May * Model Company * Outside the Model * Reforming Beijing Jeep * The Return * Corporate Takeover in the Peoples Republic * Departures * A Very Long Haul * Exodus * Conclusion * Epilogue
Descriere
In this updated, paperback version of BEIJING JEEP, journalist Jim Mann traces the history of the stormy relationship between American business and Chinese communism through the experiences of American Motors and its operation in China, Beijing Jeep, a closely watched joint venture often visited by American politicians and Chinese leaders.