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Being Bollywood: Postfeminism, Celebrity Culture and Femininity in the Global South: Palgrave Series in Asia and Pacific Studies

Autor Viraj Suparsad
en Limba Engleză Hardback – 15 oct 2023
Through engaging media coverage of the public lives of Bollywood actresses, this book unveils understandings of idealized femininity and gender within this cultural context. Beyond its own borders, such a context is unique given the global relevance of content from and about Bollywood with members of the diaspora as well as those culturally Indian individuals that are no longer part of the diaspora. This book thus engages these actresses as global Indian celebrities who are framed and presented as contemporary urban Indian exemplars of gender via media coverage about them. The book therefore offers a robust and detailed case study of the Bollywood star system so as to demonstrate how the nuances of this unique cultural context influence the dimensions of postfeminism and celebrity culture therein.
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Specificații

ISBN-13: 9789819956999
ISBN-10: 9819956994
Pagini: 172
Ilustrații: XII, 172 p. 1 illus.
Dimensiuni: 148 x 210 mm
Greutate: 0.38 kg
Ediția:1st ed. 2023
Editura: Springer Nature Singapore
Colecția Palgrave Macmillan
Seria Palgrave Series in Asia and Pacific Studies

Locul publicării:Singapore, Singapore

Cuprins

1. Introduction.- 2. Theoretical contexts.- 3. Young women.- 4. Wives.- 5. Mothers.- 6. The tangible shift.- 7. Conclusion.

Notă biografică

Viraj Suparsad is a post-doctoral fellow in African Feminist Imagination at The Nelson Mandela University in Gqeberha, South Africa. He holds a PhD in Media Studies from The University of the Witwatersrand in Johannesburg, South Africa. His published works look at issues relating to postcolonial femininities as they emerge in popular culture spaces in the global south.

Textul de pe ultima copertă

Through engaging media coverage of the public lives of Bollywood actresses, this book unveils understandings of idealized femininity and gender within this cultural context. Beyond its own borders, such a context is unique given the global relevance of content from and about Bollywood with members of the diaspora as well as those culturally Indian individuals that are no longer part of the diaspora. This book thus engages these actresses as global Indian celebrities who are framed and presented as contemporary urban Indian exemplars of gender via media coverage about them. The book therefore offers a robust and detailed case study of the Bollywood star system so as to demonstrate how the nuances of this unique cultural context influence the dimensions of postfeminism and celebrity culture therein.
Viraj Suparsad is a post-doctoral fellow in African Feminist Imagination at The Nelson Mandela University in Gqeberha, South Africa. He holds a PhD in Media Studies from The University of the Witwatersrand in Johannesburg, South Africa. His published works look at issues relating to postcolonial femininities as they emerge in popular culture spaces in the global south.

Caracteristici

Explores what emerges in relation to the specific nuances of Indian femininity Highlights how ideas like post-feminism find footing in global south contexts Presents a detailed mapping of contemporary urban Indian femininity and gender expectation