One of a number of selection tools that is used by university Admissions Tutors to make offers to applicants is the UCAS Personal Statement. Since the majority of universities will not interview, the Personal Statement may be the applicants' only opportunity to sell themselves. Competition is often strong which means that producing a quality UCAS Personal Statement is vital. This booklet has been written in a simple to understand way. It provides sound general information in order to produce a quality UCAS Personal Statement. The booklet directs you through an easy to follow format. You are given a successful structure to follow. There are suggested key words to include; there is a general reading list, and you will find useful websites to aid your research. For subject specific information, refer to the appropriate subject booklet. The samples of Personal Statements are there to inform, not to copy from. Avoid the temptation to copy from other people's Personal Statement. Make your Personal Statement personal. It should be about you: your skills, attributes, knowledge, experiences, interests and aspirations. Do not underestimate the value of the Personal Statement in achieving your desired place at university.