Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions
Editat de Fiona Spotswooden Limba Engleză Paperback – 25 feb 2016
A desire to change behavior—getting people to eat better, approach child discipline differently, or even just take the bus—is at the root of a lot of social and social welfare programs. But the question of how we can bring about effective, lasting changes in behavior is a complicated one, drawing together a range of academic disciplines and fields of social research. This book explores the political and historical landscape of behavior change, covering political ideology, trends in academic theory, and new innovations in practice and research. In addition, it examines priorities that have become central to thinking in the field, such as ways of evaluating success and measuring return on investment.
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Specificații
ISBN-13: 9781447317562
ISBN-10: 1447317564
Pagini: 256
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.5 kg
Editura: Bristol University Press
Colecția Policy Press
ISBN-10: 1447317564
Pagini: 256
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.5 kg
Editura: Bristol University Press
Colecția Policy Press
Notă biografică
Fiona Spotswood is a senior lecturer in marketing at the Bristol Social Marketing Centre at the University of the West of England.
Cuprins
List of tables, figures and boxes
Preface
Michael P. Kelly
Acknowledgement
Notes on contributors
Introduction
Fiona Spotswood
Part one: Exploring the history, theory and politics of ‘behaviour change’
1. The politics of behaviour change
Michael P. Kelly
2. An introduction to theories of behaviour
Tim Chatterton
3. Intervention design and evaluation: behaviour change imperatives
Sarah Denford, Charles Abraham, Jane Rebecca Smith, Sarah Morgan-Trimmer, Jenny Lloyd and Katrina Wyatt
4. Government legislation and the restriction of personal freedoms
Alan Maryon-Davis
5. Evaluating the impact of policy: the built environment and travel behaviour
Steven Melia
6. Nudge: recent developments in behavioural science and public policy
Michael Hallsworth and Michael Sanders
7. Social marketing and multidisciplinary behaviour change
Alan Tapp and Sharyn Rundle-Thiele;
8. Technology and the formation of socially positive behaviours
Adam Joinson and Lukasz Piwek
Part two: Critique, innovation and new ideas
9. Stakeholder marketing and the subversion of public health
Gerard Hastings and Marisa de Andrade
10. Participation in behaviour change: technique or tyranny? ~ Katie Collins;
11. Values and public expressions of concern
Tom Crompton;
12. Social practices and behaviour change
Daniel Welch;
13. The emergence of systems thinking in behaviour change: a public health focus
Esther Trenchard-Mabere;
14. Conclusion: what is the future of ‘behaviour change’?
Fiona Spotswood and Alex Marsh
Index
Preface
Michael P. Kelly
Acknowledgement
Notes on contributors
Introduction
Fiona Spotswood
Part one: Exploring the history, theory and politics of ‘behaviour change’
1. The politics of behaviour change
Michael P. Kelly
2. An introduction to theories of behaviour
Tim Chatterton
3. Intervention design and evaluation: behaviour change imperatives
Sarah Denford, Charles Abraham, Jane Rebecca Smith, Sarah Morgan-Trimmer, Jenny Lloyd and Katrina Wyatt
4. Government legislation and the restriction of personal freedoms
Alan Maryon-Davis
5. Evaluating the impact of policy: the built environment and travel behaviour
Steven Melia
6. Nudge: recent developments in behavioural science and public policy
Michael Hallsworth and Michael Sanders
7. Social marketing and multidisciplinary behaviour change
Alan Tapp and Sharyn Rundle-Thiele;
8. Technology and the formation of socially positive behaviours
Adam Joinson and Lukasz Piwek
Part two: Critique, innovation and new ideas
9. Stakeholder marketing and the subversion of public health
Gerard Hastings and Marisa de Andrade
10. Participation in behaviour change: technique or tyranny? ~ Katie Collins;
11. Values and public expressions of concern
Tom Crompton;
12. Social practices and behaviour change
Daniel Welch;
13. The emergence of systems thinking in behaviour change: a public health focus
Esther Trenchard-Mabere;
14. Conclusion: what is the future of ‘behaviour change’?
Fiona Spotswood and Alex Marsh
Index
Recenzii
"There is a growing acknowledgement that the wicked problems in society can only be effectively addressed through a multidisciplinary approach to behaviour change. This excellent edited text provides multiple perspectives and important syntheses which should help unify ideas in this growing field."
“This book shines a much-needed multidisciplinary light into the corners of the fast-emerging field of behaviour change. An important read for policy makers, business people, and academics alike.”
“This is a realistic, pragmatic collection, exploring what fails as well as what works, and the uphill work of influencing political change.”