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Biomedical Communications: Purpose, Audience, and Strategies

Autor Jon D. Miller
en Limba Engleză Paperback – 30 iul 2001
With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.
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Specificații

ISBN-13: 9780124967519
ISBN-10: 0124967515
Pagini: 458
Dimensiuni: 152 x 229 x 22 mm
Greutate: 0.63 kg
Editura: ELSEVIER SCIENCE

Public țintă

Public health administrators, political scientists, policy planners, and students and teachers in communications and information sciences courses

Descriere

With data from the US and Europe, this title examines the public's understanding of and attitude toward biotechnology and biomedicine. It illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion.