Blockbusters: The Five Keys to Developing GREAT New Products
Autor Gary S Lynn, Richard R Reillyen Limba Engleză Paperback – 13 aug 2003
What Makes a BLOCKBUSTER?
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:
Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork
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Specificații
ISBN-13: 9780060084745
ISBN-10: 006008474X
Pagini: 272
Dimensiuni: 140 x 221 x 17 mm
Greutate: 0.34 kg
Editura: HarperCollins Publishers
Colecția Harper Paperbacks
ISBN-10: 006008474X
Pagini: 272
Dimensiuni: 140 x 221 x 17 mm
Greutate: 0.34 kg
Editura: HarperCollins Publishers
Colecția Harper Paperbacks
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Notă biografică
Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.