Born Global Firms: A New International Enterprise
Autor S. Tamer Cavusgil, Gary Knighten Limba Engleză Paperback – 16 sep 2009
This book helps managers and scholars understand the born global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks and introduce a new field based on the born global phenomenon-international entrepreneurship. We provide a comprehensive literature review and an explanation of major theories that explain the born global firm. This complete guide to born global firms was written by leading experts in the field.
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Specificații
ISBN-13: 9781606490129
ISBN-10: 1606490125
Pagini: 138
Dimensiuni: 154 x 230 x 8 mm
Greutate: 0.2 kg
Ediția:New.
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom
ISBN-10: 1606490125
Pagini: 138
Dimensiuni: 154 x 230 x 8 mm
Greutate: 0.2 kg
Ediția:New.
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United Kingdom