Brand Desire: How to Create Consumer Involvement and Inspiration
Autor Nicholas Ind, Oriol Iglesiasen Limba Engleză Paperback – 2 sep 2020
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Specificații
ISBN-13: 9781472988164
ISBN-10: 1472988167
Pagini: 208
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.34 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Business
Locul publicării:London, United Kingdom
ISBN-10: 1472988167
Pagini: 208
Dimensiuni: 156 x 234 x 19 mm
Greutate: 0.34 kg
Editura: Bloomsbury Publishing
Colecția Bloomsbury Business
Locul publicării:London, United Kingdom
Notă biografică
Nicholas Ind is Associate Professor at the Oslo School of Management and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. Before he joined Icon, Nicholas had his own branding consultancy in the UK, was a director of a design group and was an account director in an advertising agency. Nicholas is the author of 11 books.Oriol Iglesias is Associate Professor and Director at the Department of Marketing Management at ESADE Business School in Spain, and also the Director of the ESADE Brand Institute. He is a member of the Executive Committee of the European Academy of Marketing (EMAC), and member of the Academy of Marketing's Scientific Committee of the Special Interest Group on Brand, Identity, and Corporate Reputation. He is also a member of the Editorial Board of the Journal of Brand Management and the Editorial Review Board of the Journal of Product and Brand Management.