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Beyond Branding – How the New Values of Transparency and Integrity are Changing the World of Brands

Autor Nicholas Ind
en Limba Engleză Paperback – 2 mai 2005
Recent business scandals and the growth of globalization have contributed to a distrust of brands. Brands need to adapt to a wider social perspective to remain relevant and accepted. The authors here write about how managers can rethink assumptions about their brands and their marketing to the benefit of employees, customers and investors.
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Specificații

ISBN-13: 9780749443993
ISBN-10: 0749443995
Pagini: 254
Dimensiuni: 150 x 231 x 19 mm
Greutate: 0.39 kg
Ediția:New
Editura: Kogan Page
Locul publicării:United Kingdom

Recenzii

"This collection of articles by branding gurus argues that brands must adopt a wider social perspective if they are to stay relevant."--Business Ethics

Notă biografică

Nicholas Ind