Field Visual Merchandising Strategy – Developing a National In–store Strategy Using a Merchandising Service Organization
Autor Paul J. Russellen Limba Engleză Hardback – 2 mar 2016
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Specificații
ISBN-13: 9780749478995
ISBN-10: 0749478993
Pagini: 288
Dimensiuni: 163 x 242 x 20 mm
Greutate: 0.58 kg
Editura: Kogan Page
ISBN-10: 0749478993
Pagini: 288
Dimensiuni: 163 x 242 x 20 mm
Greutate: 0.58 kg
Editura: Kogan Page
Notă biografică
Paul J Russell
Cuprins
Chapter - 00: Introduction; Section - ONE: Fighting the war at retail; Chapter - 01: Getting ready for battle; Chapter - 02: Skill set of your management team; Chapter - 03: Mastering the fundamentals of warfare; Section - TWO: Planning and initiating your battle strategy; Chapter - 04: Components of your strategy; Chapter - 05: Preparing for combat; Chapter - 06: Training your troops; Chapter - 07: Planning your combat strategy; Section - THREE: Executing the strategy; Chapter - 08: Communicating and monitoring the strategic plan; Chapter - 09: Planning and executing tactics and special projects