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Field Visual Merchandising Strategy – Developing a National In–store Strategy Using a Merchandising Service Organization

Autor Paul J. Russell
en Limba Engleză Hardback – 2 mar 2016
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.
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Specificații

ISBN-13: 9780749478995
ISBN-10: 0749478993
Pagini: 288
Dimensiuni: 163 x 242 x 20 mm
Greutate: 0.58 kg
Editura: Kogan Page

Notă biografică

Paul J Russell

Cuprins

Chapter - 00: Introduction; Section - ONE: Fighting the war at retail; Chapter - 01: Getting ready for battle; Chapter - 02: Skill set of your management team; Chapter - 03: Mastering the fundamentals of warfare; Section - TWO: Planning and initiating your battle strategy; Chapter - 04: Components of your strategy; Chapter - 05: Preparing for combat; Chapter - 06: Training your troops; Chapter - 07: Planning your combat strategy; Section - THREE: Executing the strategy; Chapter - 08: Communicating and monitoring the strategic plan; Chapter - 09: Planning and executing tactics and special projects