The Advertising Concept Book

en Limba Engleză Hardback – 11 aug 2016

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

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Specificații

ISBN-13: 9780500518984
ISBN-10: 050051898X
Pagini: 320
Ilustrații: With over 500 illustrations
Dimensiuni: 247 x 208 x 38 mm
Greutate: 1.33 kg
Ediția:Third edition
Editura: Thames & Hudson

Notă biografică

Pete Barry began his advertising career as an art director at Ogilvy, London. A former lecturer in Advertising Design at Syracuse University, he now works as a copywriter in New York City.

Cuprins

1: Basic Tools; 2: The Strategy; 3: Print; 4: The Campaign; 5: The Tagline; 6: Generating Strategies & Ideas; 7: TV; 8: Ambient; 9: Interactive; 10: Social; 11: Copy; 12: Radio; 13: Integrated; 14: Execution; 15: Presenting & Selling Your Work; 16: The Student Book; 17: Conclusion

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