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Hegarty on Creativity de John Hegarty

Hegarty on Creativity

Autor John Hegarty
en Limba Engleză Hardback – 23 feb 2014
Creativity isn t an occupation; it s a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.

From Renaissance art to rock n roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including Good is the Enemy of Great, Respect Don t Revere, Get Angry, and Bad Weather relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding."

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Specificații

ISBN-13: 9780500517246
ISBN-10: 050051724X
Pagini: 128
Ilustrații: 75 colour illustrations
Dimensiuni: 116 x 184 x 15 mm
Greutate: 0.23 kg
Editura: Thames & Hudson
Locul publicării:United States

Recenzii

Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random. "
Little mantras for the inspiration-starved. "

Descriere

Creativity isn t an occupation; it s a preoccupation. It is challenge for everyone in the modern world from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.From Renaissance art to rock n roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including Good is the Enemy of Great, Respect Don t Revere, Get Angry, and Bad Weather relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding."

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