Brands with a Conscience – How to Build a Successful and Responsible Brand
Autor Nicholas Ind, Sandra Horlingsen Limba Engleză Paperback – 2 mar 2016
Toate formatele și edițiile | Preț | Express |
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Paperback (1) | 258.96 lei 6-8 săpt. | |
Kogan Page – 2 mar 2016 | 258.96 lei 6-8 săpt. | |
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Kogan Page – 2 ian 2021 | 746.03 lei 6-8 săpt. |
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Specificații
ISBN-13: 9780749475444
ISBN-10: 0749475447
Pagini: 240
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.34 kg
Editura: Kogan Page
ISBN-10: 0749475447
Pagini: 240
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.34 kg
Editura: Kogan Page
Notă biografică
Nicholas Ind, Sandra Horlings
Cuprins
Chapter - 01: Introduction, by Ava Hakim; Chapter - 02: Case Study 1: Dilmah Tea, by Jack Yan; Chapter - 03: Case Study 2: John Lewis Partnership, by Erika Uffindell & Simon Paterson; Chapter - 04: Case Study 3: Dr. Hauschka by Brigitte Stepputtis; Chapter - 05: Case Study 4: Merci by Philippe Mihailovich; Chapter - 06: Case Study 5: Tony's Chocolonely by Sandra Horlings; Chapter - 07: Case Study 6: Slow Food by Peter Brown; Chapter - 08: Case Study 7: DNV GL by Nicholas Ind; Chapter - 09: Case Study 8: Cosentino by Cristián Saracco; Chapter - 10: Case Study 9: TATA Steel by Horo Sudhir; Chapter - 11: Case Study 10: Placebranding by Nikolaj Stagis; Chapter - 12: Case Study 11: Leadership by Enric Bernal;