Cantitate/Preț
Produs

Brands with a Conscience – How to Build a Successful and Responsible Brand

Autor Nicholas Ind, Sandra Horlings
en Limba Engleză Paperback – 2 mar 2016
Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 25896 lei  6-8 săpt.
  Kogan Page – 2 mar 2016 25896 lei  6-8 săpt.
Hardback (1) 74603 lei  6-8 săpt.
  Kogan Page – 2 ian 2021 74603 lei  6-8 săpt.

Preț: 25896 lei

Nou

Puncte Express: 388

Preț estimativ în valută:
4956 5075$ 4122£

Carte tipărită la comandă

Livrare economică 18 martie-01 aprilie

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780749475444
ISBN-10: 0749475447
Pagini: 240
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.34 kg
Editura: Kogan Page

Notă biografică

Nicholas Ind, Sandra Horlings

Cuprins

Chapter - 01: Introduction, by Ava Hakim; Chapter - 02: Case Study 1: Dilmah Tea, by Jack Yan; Chapter - 03: Case Study 2: John Lewis Partnership, by Erika Uffindell & Simon Paterson; Chapter - 04: Case Study 3: Dr. Hauschka by Brigitte Stepputtis; Chapter - 05: Case Study 4: Merci by Philippe Mihailovich; Chapter - 06: Case Study 5: Tony's Chocolonely by Sandra Horlings; Chapter - 07: Case Study 6: Slow Food by Peter Brown; Chapter - 08: Case Study 7: DNV GL by Nicholas Ind; Chapter - 09: Case Study 8: Cosentino by Cristián Saracco; Chapter - 10: Case Study 9: TATA Steel by Horo Sudhir; Chapter - 11: Case Study 10: Placebranding by Nikolaj Stagis; Chapter - 12: Case Study 11: Leadership by Enric Bernal;