Some people are recognised but have no relevance, others have a reputation and no relevance. How do you remain relevant throughout your life and develop strong values and a respected reputation? And why should you care? Everyone has a reputation - do you actively manage yours? Brand New Brand You explores your personal branding, how you can improve it, and the intersection between reputation, recognition and relevance. This book will show you how and why your personal brand is the key to your success and how to actively manage it, whatever age and stage of life you are at. If you want to make a difference in your company, business, industry or the world, you need to understand the key elements of 'brand you', including: • how to build your brand and stay relevant over time • how and why your personal brand is the key to success • if you want to stand out from the crowd, be recognised, promoted and have influence you need to actively manage 'brand you' • 'brand you' is built up over a lifetime and can take just a moment to lose. In Brand New Brand You, Garry Browne shares over 40 years of experience in branding in the consumer and not-for-profit sectors to help people take action to build and maintain their personal brand, relevance and reputation.