If you don't brand yourself, someone else will and it probably won't be the brand you want. That is author Glory Borgeson's motto when it comes to personal branding. She advocates taking charge of your brand because, if you don't, other people will. Do you really want someone else deciding who you are, what your skills are, and what your skills are not, so that it results in not getting the job you want? Or would you rather control your own personal brand and decide who you are and what you're good at, and communicate that personal brand clearly to other people so that you get the job? How you come across to hiring managers will determine if you get a job offer. College students have a lot to consider before they create a resume and head out for interviews. Besides all of the factors that go into your appearance, you need to figure out what the hiring managers in your field really want in a new employee (and then make a plan to deliver it). You do that by creating a brand (yourself) and then selling it. Some employers are tired of working with people in their 20s who don't know how to act in the workplace. Rather than take a chance on another younger employee, many managers are hiring people in their 30s instead of someone in their 20s because they don t want to deal with the possibility of another 20-something making unwise workplace choices. Therefore, your competition for the job is no longer just your peers. Now you're competing for jobs with people who are older than you are. Read this book to learn how to brand yourself and how to use your brand to get the job you want