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Branding Authoritarian Nations de Petra Alderman

Branding Authoritarian Nations: Rethinking Southeast Asia

Autor Petra Alderman
en Limba Engleză Paperback – 18 dec 2024
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of military-ruled Thailand. It is aimed at academics of politics, IR, communication, area studies, business, cultural and intercultural studies.
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  Taylor & Francis Ltd. – 18 dec 2024 31159 lei  6-8 săpt.
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  Taylor & Francis – 28 iul 2023 101834 lei  6-8 săpt.

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Specificații

ISBN-13: 9781032517551
ISBN-10: 1032517557
Pagini: 238
Dimensiuni: 156 x 234 mm
Greutate: 0.47 kg
Editura: Taylor & Francis Ltd.
Seria Rethinking Southeast Asia

Notă biografică

Petra Alderman is a post-doctoral research fellow in Leadership for Inclusive and Democratic Politics at the International Development Department, School of Government, University of Birmingham, UK.

Cuprins

Introduction; Chapter 1: Brand new authoritarianism? Chapter 2: Building Thailand’s post-coup brand; Chapter 3: Thailand’s external branding; Chapter 4: Thailand’s internal branding; Chapter 5: Public reactions to nation branding; Chapter 6: From nation branding to political marketing; Conclusion