Cantitate/Preț
Produs
Total produse
Vezi coșul
Breaking Through: Implementing Customer Focus in Enterprises de S. Vandermerwe

Breaking Through: Implementing Customer Focus in Enterprises

Autor S. Vandermerwe
en Limba Engleză Hardback – 4 iun 2004
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (1) 38275 lei  6-8 săpt.
  Palgrave Macmillan UK – 4 iun 2004 38275 lei  6-8 săpt.
Hardback (1) 39025 lei  6-8 săpt.
  Palgrave Macmillan UK – 4 iun 2004 39025 lei  6-8 săpt.

Preț: 39025 lei

Nou

Puncte Express: 585
Preț estimativ în valută:
7468€ • 7705$ • 6321£

Carte tipărită la comandă

Livrare economică 05-19 martie

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781403935038
ISBN-10: 1403935033
Pagini: 209
Ilustrații: XIII, 209 p.
Dimensiuni: 140 x 216 x 18 mm
Greutate: 0.47 kg
Ediția:2004
Editura: Palgrave Macmillan UK
Colecția Palgrave Macmillan
Locul publicării:London, United Kingdom

Cuprins

Introduction The Model The Awakening Create Discomfort Lay the Foundation The Discovery Articulate the Space Uncover the Opportunities The Story Build a Compelling Case Work the Numbers The Engagement Model the Concept Get the Take-Up The Monetization Gather Momentum Absorb the Learning

Recenzii

'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning
'This is an interesting and well-written book that challenges many conventions.' - Professional Manager

Notă biografică

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).