Bricks Matter – The Role of Supply Chains in Building Market – Driven Differentiation: Wiley and SAS Business Series
Autor LM Cecereen Limba Engleză Hardback – 28 ian 2013
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Specificații
ISBN-13: 9781118218310
ISBN-10: 1118218310
Pagini: 320
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.51 kg
Editura: Wiley
Seria Wiley and SAS Business Series
Locul publicării:Hoboken, United States
ISBN-10: 1118218310
Pagini: 320
Ilustrații: Illustrations
Dimensiuni: 152 x 229 x 20 mm
Greutate: 0.51 kg
Editura: Wiley
Seria Wiley and SAS Business Series
Locul publicării:Hoboken, United States
Public țintă
CFOs, Vice presidents, directors, and managers of supply chain, sales and marketing directorsCuprins
Notă biografică
LORA M. CECERE is the founder of the research firm Supply Chain Insights, which is paving new directions in building thought-leading supply chain research. She is also the author of the enterprise software blog "Supply Chain Shaman." The blog focuses on the use of enterprise applications to drive supply chain excellence. As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. With over forty years of diverse supply chain experience, Lora spent nine years as an industry analyst with Gartner Group, AMR Research, Inc., and Altimeter Group. CHARLES W. CHASE Jr. is Chief Industry Consultant and Subject Matter Expert, SAS Institute Inc. He is the primary architect and strategist for delivering demand planning and forecasting solutions to improve supply chain efficiencies for SAS customers. He has more than twenty-six years of experience in the consumer packaged goods industry and is an expert in sales forecasting, market response modeling, econometrics, and supply chain management.
Descriere
Get proven guidance to build a market-driven supply chain management system Supply chain management processes have gradually shifted from a supply-driven focus to a demand-driven one in order to better synchronize demand and supply signals.