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Big Data, Big Innovation – Enabling Competitive Differentiation through Business Analytics de E Stubbs

Big Data, Big Innovation – Enabling Competitive Differentiation through Business Analytics: Wiley and SAS Business Series

Autor E Stubbs
en Limba Engleză Hardback – 18 aug 2014
A practical guide to leveraging your data to spur innovation and growthYour business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un–mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider′s perspective to guide you through pattern recognition, analysis, and implementation.
Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company′s upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock–solid foundation for future growth.
  • Build an effective analytics team, and empower them with the right tools
  • Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible
  • Identify data collection and analysis opportunities and implement action plans
  • Design the platform that suits your company′s current and future needs
  • Quantify performance with statistics, programming, and research for a more complete picture of operations
Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.
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Specificații

ISBN-13: 9781118724644
ISBN-10: 111872464X
Pagini: 256
Dimensiuni: 151 x 239 x 19 mm
Greutate: 0.45 kg
Editura: Wiley
Seria Wiley and SAS Business Series

Locul publicării:Hoboken, United States

Public țintă

CFO, CMO, CIO, IT managers

Descriere

Innovation, culture, and big data analytics
Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at linking big data to innovation. This comprehensive guide to differentiation will help your organization:

  • Hire the right people and empower them with the right culture and motivation
  • Define the right reporting lines and organizational structure
  • Learn how big data drives both evolutionary and revolutionary innovation
  • Merge the agility of a start–up with the scale of a blue–chip

Praise for BIG DATA, BIG INNOVATION
This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must–read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the how to challenge that every organization is facing today.
Mark Steyn, CEO Asia Pacific, Hudson
Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson.
Steve Bennett, Head of Analytics and Information Management, News Corporation
Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation.
Doug Laney, VP Information Innovation, Gartner
Evan Stubbs new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . don t miss out!
Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of Big Data and Business Analytics
Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evan s ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read.
Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles

Textul de pe ultima copertă

Innovation, culture, and big data analytics
Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at linking big data to innovation. This comprehensive guide to differentiation will help your organization:

  • Hire the right people and empower them with the right culture and motivation
  • Define the right reporting lines and organizational structure
  • Learn how big data drives both evolutionary and revolutionary innovation
  • Merge the agility of a start–up with the scale of a blue–chip

Praise for BIG DATA, BIG INNOVATION
This book is a comprehensive look at the tidal wave of change that big data is driving across the globe. It is a must–read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the how to challenge that every organization is facing today.
Mark Steyn, CEO Asia Pacific, Hudson
Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the businessperson.
Steve Bennett, Head of Analytics and Information Management, News Corporation
Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation.
Doug Laney, VP Information Innovation, Gartner
Evan Stubbs new book provides great insight into driving innovation through the sea of Big Data and Business Analytics . . . don t miss out!
Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of Big Data and Business Analytics
Brilliant and scintillating read, peppered with pragmatic doses of analytical insights . . . Evan s ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read.
Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles

Cuprins

Preface xi
Acknowledgments xvii
Part One May You Live in Interesting Times 1
Chapter 1 Lead or Get Out of the Way 3
The Future Is Now 3
The Secret Is Leadership 5
Notes 7
Chapter 2 Disruption as a Way of Life 9
The Age of Uncertainty 10
The Emergence of Big Data 15
Rise of the Ronin 21
The Knowledge Rush 26
Systematized Chaos 31
Notes 36
Part Two Understanding Culture and Capability 41
Chapter 3 The Cultural Imperative 47
Intuitive Action 48
Truth Seeking 55
Value Creation 62
Functional Innovation 69
Revolutionary Disruption 75
Notes 78
Chapter 4 The Intelligent Enterprise 79
Level 1: Unstructured Chaos 80
Level 2: Structured Chaos 84
Levels 3 5: The Intelligent Enterprise 89
Notes 93
Part Three Making It Real 95
Chapter 5 Organizational Design 101
What Should It Look Like? 102
What Should It Focus On? 107
What Services Can It Offer? 111
What Data Does It Need? 116
Note 124
Chapter 6 Operating Models 125
What s the Goal? 127
What s the Enabler? 135
How Does It Create Value? 140
Notes 148
Chapter 7 Human Capital 149
What Capabilities Do I Need? 150
How Do I Get the Right People? 157
How Do I Keep Them? 162
Notes 164
Part Four Making It Happen 167
Chapter 8 Innovating with Dynamic Value 169
The Innovation Cycle 170
The Innovation Paradox 172
The Secret to Success: Dynamic Value 176
The Innovation Engine 181
Reinventing the Ronin 185
Notes 189
Chapter 9 Creating a Plan 191
Starting the Conversation 191
Defining the Vision 193
Identifying Opportunities 196
Mapping Responsibilities 198
Taking It to the Next Level 201
Note 201
Conclusion: The Final Chapter Is Up to You 203
Glossary 205
About the Author 219
Index 221

Notă biografică

EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.