Only one in four employees believe in and use their company values as they go about their work. And with company values being one of the most strategic business tools a company has, helping to shape and guide the behaviors and actions of their workforce, this just isn't good enough In this book, best-selling author and Human Resources thought-leader Debra Corey helps companies overcome these challenges and change these statistics. Packed full of tips, tools and case studies from leading organizations including Atlassian, Deloitte, LEGO Group, Purina, WD-40 Group, Virgin Atlantic and Zoom, this book is a game-changer in using values strategically and effectively. You'll get insights into how companies can and have moved away from generic and meaningless values to ones that provide strategic direction, focus and motivation. You'll learn how to bring your values "out to play" by embedding them into everything you do, being so much a part of how you operate that even if they're nowhere in sight, your employees would know, believe in, and live them in their behaviors and actions. This second edition contains twenty-four new case studies added to showcase how companies have been living their values throughout 2020 in the midst of the pandemic, showing how important values are in good times and bad.