There isn't a sales team in the world that doesn't perform better when it is fired up and determined to succeed. A motivated sales team can overcome all sorts of obstacles, including poor strategy, weak product, an awful market and strong competition. As a sales leader, ensuring your people are motivated is probably the most impactful thing you can do. It doesn't need to cost much money and the financial returns can be immense. Building a Motivated Sales Team provides practical guidance that can be implemented immediately. It helps you create the conditions and incentives necessary to galvanise your team, so that you won't need to constantly beg, bully, cajole or cheerlead, and they'll keep performing even when you are personally distracted by other things.