Business in Africa in the Era of Digital Technology: Essays in Honour of Professor William Darley: Advances in Theory and Practice of Emerging Markets
Editat de James Baba Abugre, Ellis L.C. Osabutey, Simon P. Siguéen Limba Engleză Paperback – 30 iun 2022
This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). The book is intended for graduate students and researchers interested in business development and practices in Africa.
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Specificații
ISBN-13: 9783030705404
ISBN-10: 3030705404
Ilustrații: XVII, 174 p. 13 illus., 12 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.28 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Springer
Seria Advances in Theory and Practice of Emerging Markets
Locul publicării:Cham, Switzerland
ISBN-10: 3030705404
Ilustrații: XVII, 174 p. 13 illus., 12 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.28 kg
Ediția:1st ed. 2021
Editura: Springer International Publishing
Colecția Springer
Seria Advances in Theory and Practice of Emerging Markets
Locul publicării:Cham, Switzerland
Cuprins
1. Introduction to “Business in Africa in the Era of Digital Technology”.- 2. Digitalization in Africa: The case of public programs in Ghana.- 3. Maximizing Human Resource Development in Sub-Saharan Africa in the Digital Era.- 4. Digitizing Recruitment and Selection of Employees in Ghana: A Social Media Network Perspective.- 5. Gender and Rural Entrepreneurship in digitizing sub-Saharan Africa.- 6. Social Media and Economic Development: The Role of Instagram in Developing Countries.- 7. Franchising in the gasoline retail industry in Cameroon: A strategic perspective.- 8. Supply chain management systems in Africa: insights from Nigeria.- 9. Understanding rural micro and small business marketing practices in Ghana.- 10. Attitudes to Globalization in the Public, Private and NGO Sectors.
Notă biografică
James Baba Abugre is an Associate Professor of Human Resource Management at the University of Ghana Business School and a Senior Consultant with the Corporate Support Group - Ghana. He is the Executive Secretary of the Academy of African Business and Development (AABD). He teaches and researches in human resource management and development, cross-cultural and comparative management, organizational and interpersonal communication.
Ellis L.C. Osabutey isa Reader in International Business & Strategy at Roehampton Business School, University of Roehampton. His research focuses on Foreign Direct Investment, Technology and Knowledge Transfer, SME Innovation Strategies, Mobile Technology and Financial Inclusion, etc. His empirical work generally covers developing countries and is focused on, but not limited to, Sub-Saharan Africa. Ellis is Associate Editor of the Journal of Africa Business and an Editorial Board Member for Technological Forecasting and Social Change.
Simon P. Sigué is a Full Professor of Marketing at Athabasca University, the President of the Academy of African Business and Development (AABD), and a former Editor of the Journal of African Business. His research covers such topics as entrepreneurial marketing, franchising, marketingchannels, customer relationship management, game theory, and international marketing and is published in leading marketing, management science, and economics journals.
Ellis L.C. Osabutey isa Reader in International Business & Strategy at Roehampton Business School, University of Roehampton. His research focuses on Foreign Direct Investment, Technology and Knowledge Transfer, SME Innovation Strategies, Mobile Technology and Financial Inclusion, etc. His empirical work generally covers developing countries and is focused on, but not limited to, Sub-Saharan Africa. Ellis is Associate Editor of the Journal of Africa Business and an Editorial Board Member for Technological Forecasting and Social Change.
Simon P. Sigué is a Full Professor of Marketing at Athabasca University, the President of the Academy of African Business and Development (AABD), and a former Editor of the Journal of African Business. His research covers such topics as entrepreneurial marketing, franchising, marketingchannels, customer relationship management, game theory, and international marketing and is published in leading marketing, management science, and economics journals.
Textul de pe ultima copertă
This edited volume honours the exemplary contribution of Professor William Darley to the creation and development of the Academy of African Business and Development (AABD). As disciples of Dr. Darley, the contributors cover the various aspects of business in the Africa Context, especially as digital technology changes the African society. Entrepreneurship, HR management, Supply chain management, Globalization; private and NGOs are emerging with greater capabilities
Caracteristici
Examines how digital technology is influencing business in Africa Covers a large spectrum of contemporary topics such as entrepreneurship, e-commerce, social media, knowledge transfer, financial literacy, and supply chain Provides useful frameworks for dealing with digitalization in various aspects of business in Africa