Business In Japan: a Guide To Japanese Business Practice And Procedure-- Fully Revised Edition
Editat de Paul Norburyen Limba Engleză Paperback – 30 apr 2021
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Specificații
ISBN-13: 9780367168261
ISBN-10: 036716826X
Pagini: 224
Dimensiuni: 136 x 217 mm
Greutate: 0.27 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 036716826X
Pagini: 224
Dimensiuni: 136 x 217 mm
Greutate: 0.27 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Cuprins
Foreword -- Editors’ Preface -- Understanding the Japanese -- 5 -- 10 -- Japanese Industries To 1985 -- 29 -- Working With Japan’s Free Market Structure -- 40 -- 57 -- The Value Of Market Research -- The Role And Application Of Advertising -- 82 -- 85 -- The Japanese And Their Changing Economic Environment* -- 98 -- Stocks, Securities And The Brokerage Market -- Strategy & Management -- Management Style -- Japanese Trading Companies In Transition -- Joint Ventures -- 163 -- Setting Up A Small Office -- Smiths Industries: A European Case-Study -- Etiquette And Behaviour -- 190 -- Epilogue
Descriere
This book covers the main practical elements of doing business with the Japanese. It gives the reader sufficient background to understand and associate with the Japan of the 1980s as well as support him with the know-how for searching out and grasping the rich opportunities that lie ahead.